Rebranding for Ruby Trichy Warriors, a franchise of Tamil Nadu Premier League

Sportwalk was commissioned the rebranding project ahead of the Tamil Nadu Premier League (TNPL) 2017 season by Ruby Trichy Warriors, a franchise based out of Tiruchirappalli.

Here is a visual tour of the various collaterals delivered for the franchise over a span of two months by Sportwalk Studio.

While highlighting the name of the city represented by the franchise, the warriors tag was retained from the ‘Kanchi Warriors’ franchise for the identity design.
Rough graphical sketch of the official jersey of Ruby Trichy Warriors for the Tamil Nadu Premier League 2017 season.
TNPL player draft profile for the social media channels of the team.
Design of hoardings and posters featuring illustrations of Baba Indrajith, J Kousik and Bharath Shankar.
Design of hoardings and posters featuring phrases from the official team anthem.
Live match coverage for the social media channels highlighting the milestones achieved and instant statistics.
Photographs of the practice sessions, live matches and fan events enhancing the visual media reach on digital and print publications.
Social media campaign on Jonty Rhode’s stint with the franchise.
Planning and scheduling of the brand ambassador Jonty Rhodes’s stay with the team featuring a trip to Velammal Chennai, NIT Trichy, a live session on Facebook and press conferences in Dindigul and Chennai.
Merchandise design and production. Explore complete project here.
Official website of Ruby Trichy Warriors for the 2017 season.

Besides the branding and digital marketing, Sportwalk also produced video content for the franchise. You can browse the entire collection here.

For collaborations, contact us here or write a mail to contact@sportwalk.co