Social Media Content for Ruby Trichy Warriors during TNPL 2018

Sportwalk was commissioned the social media content management project ahead of the Tamil Nadu Premier League (TNPL) 2018 season by Ruby Trichy Warriors, a franchise based out of Trichy.

Here is a visual tour of the various collaterals delivered for the franchise over a span of two months by Sportwalk Studio.

Profile series introducing the players after the draft to the fanbase.

Live matchday coverage featuring individual performances and scorecards.

Photographs of the practice sessions, live matches and fan events enhancing the visual media reach on digital and print publications.

Sportwalk introduced a fan engagement campaign named #RTWInsider which connected the fans with the players on a personal level through social media.

Sportwalk created a series of #matchday posters featuring titles of popular songs by Coldplay and Imagine Dragons.

Sportwalk introduced a fan engagement campaign named ‘Season’s Favourites’ where the fans voted for their favourite players and moments from TNPL 2018.

Sportwalk introduced a video series named ‘Off the field’ that showcased the lighter side of players and another series named ‘In Conversation with’ where they talked about their cricketing career.

You can view the entire video collection on the youtube channel of Ruby Trichy Warriors.

By the end of Tamil Nadu Premier League 2018, Ruby Trichy Warriors became the most liked page on Facebook with 41,800+ likes and the team on Instagram with the most engagement.

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